On July 24th, 2021 a completely new company is to start in the luxury cruise market, this is the Ritz Carlton Yacht Collection. Ritz Carlton is well known to everyone as a hotel chain, and the first three cruise ships in the Ritz Carlton Yacht Collection are to be at least as luxurious.
The company actually wanted to start in the luxury market in 2020, but the start was slowed down by the current crisis. In addition, the first cruise ship could not be completed yet.
The first of three planned new buildings is the MS Evrima. This is to celebrate its debut on July 24th, 2021 with a cruise from Venice to Athens.
The postponement to the start in July has also been made due to the “current situation that has been affecting the cruise industry. As CEO Douglas Prothero announced, the health of passengers and employees is the top priority. The bookings for the summer season in the Mediterranean were also made extremely flexible.