MSC Group has announced the company’s entry into the luxury cruise market with the launch of a new brand, Explora Journeys.
Built by Fincantieri, the first of the four luxury ships will set sail in 2023, with the remaining ships ready in 2024, 2025 and 2026. All ships will have the “highest level of service and comfort” and will use the latest technology to provide “voyages. explorer ”through destinations“ on and off the beaten track, ”said MSC.
“Building a luxury brand that will redefine the cruise experience and create a category of its own has been a long-standing vision of me and my family,” said Pierfrancesco Vago, executive president of the cruise division and the Group’s broader passenger division. MSC. “Inspired by our personal travel desires, Explora Journeys will be an ocean escape like no other, allowing guests to relax, create memories and enjoy time at sea with loved ones. After all, time is the height of luxury”.
“Designed in collaboration with superyachts and luxury hospitality designers, the innovative ship will blend Swiss precision with modern European craftsmanship.
With 461 oceanfront suites and residences, guests will enjoy stunning sea and harbor views from their floor-to-ceiling windows and personal private terrace. The suites will start from 35 square meters, among the most spacious in the sector for the category ”as a note from the company explains.
Fourteen decks will provide ample indoor public space, maximizing guest choice and isolation. While the outdoor decks will offer more than 2,500 square meters with sea views, with 64 private cabanas on three outdoor pools. A fourth swimming pool, with a retractable glass roof, will allow swimming and relaxation by the pool in any weather. Combined with various indoor and outdoor hot tubs on the ship’s waterfront deck, the ship was designed with water as a focal point to put guests in an “oceanic state of mind,” said MSC.
“Explora Journeys has been designed for guests who want to stay longer, leave later and travel further,” said Michael Ungerer, CEO of Explora Journeys . “The centrality of the customer is at the heart of everything we do. We have commissioned research, organized focus groups and hosted panel discussions with global luxury specialists to design the perfect ship for our guests. Explora Journeys will bring a new perspective to the travel industry, reinventing the classic cruise experience for the next generation of luxury travelers ”.